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Why I've been saying "it's time" for 5 years (the real story)

It started with a LinkedIn message, a Gulf racing hat, and way too many domains. Here's how a Spotify playlist became a trademark and what "it's time" actually means.

Today I am 5 years sober

Which obviously lead to a brand launch, because of course.

The only kind of heavy cocktail we're having around here

Friday the 13th, day 55, and a twerk my watch did not approve

It’s time to stop saying it’s time

Perfectionism, chaos, a whole lot of bullsht...and why I’m finally making time to show you what we’re building.

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My Why

When Faith Meets Action: Why I've Been Saying "It's Time" for 5 Years

Why I've been saying "it's time" for 5 years (the real story)

It started with a LinkedIn message, a Gulf racing hat, and way too many domains. Here's how a Spotify playlist became a trademark and what "it's time" actually means.